For small service businesses

More enquiries from the right customers.

I make your offer, website and path to enquiry clearer. I find where customers hesitate and prepare a change you can put to work right away.

A useful deliverable · a clear scope · remote collaboration

colibri / example
BEFOREWe offer accommodation tailored to your needs.
AFTERA quiet seaside stay for two.

Private terrace · 5 minutes to the beach · parking included

Explore the stay ↗
✳One possible change. We always start with your real situation.

Sound familiar?

What helps someone choose your service?

Perhaps it’s a clear price, a concrete picture of what you do or a reason to trust you. Let’s find where a useful change begins.

Do they ask about the price when it is already on your site?

They need to see the answer while deciding whether to get in touch.

Do you keep explaining what your service includes?

Your offer should give them a clear picture before the first call.

Are they interested, but never quite get in touch?

Let's see what reassurance or information they need before clicking Contact.

Not sure what to change first? Send me a link to your service, website or materials. I’ll tell you where I think it makes sense to start. Send a link ↗

Four ways to begin

What would help your service most right now?

Each package solves a different problem, from a confusing offer to reaching people beyond referrals. See possible deliverables and prices before you get in touch.

Offer Glow-UpA clearer offer

Do you keep explaining your service?

You keep explaining what is included and what it costs.

Your customer should see what they get, who the service is for and how to continue. I prepare copy for your website or PDF.

What this can include
  • A one-page overview of your service
  • What your customer receives
  • Ready-to-use website or PDF copy
Starting at€450

Typical range €450–790

Enquire about this package
Homepage RescueYour homepage

Does your website lead to a next step?

There is plenty on your website, but people can't see where to start.

The first screen shows what you offer. The following sections answer questions before a decision. I organise them and write key copy.

What this can include
  • A new order for key sections
  • Rewritten opening and key headings
  • Two options for the next step
Starting at€590

Typical range €590–990

Enquire about this package
Campaign SparkReach new people

Ready to reach people beyond referrals?

Most work arrives by referral and you want to reach new people.

We choose one service and its audience. I create a reason to notice you, a visual direction and copy for agreed channels.

What this can include
  • Who to reach, and why
  • One main idea and visual direction
  • Three pieces of copy for agreed channels
Starting at€490

Typical range €490–890

Enquire about this package

The price depends on the agreed scope and deliverables. You’ll know the exact amount and timing before work begins.

Visual materials that feel like one brand.

A guest welcome guide, service menu, social templates or presentation. I can create a consistent set around what your customers actually use.

Scope and price agreed upfront
Enquire about a visual kit ↗

Let's talk it through.

In one hour, we'll pinpoint the issue and decide on a useful next step. Sometimes a small change is enough.

€60 / 60 min
Book a consultation ↗
Zuzana Jakešová
Zuzana JakešováFounder, Colibri Studio · Brand & Creative Strategist

The person behind Colibri

I notice what’s easy to miss from the inside.

I’m Zuzana Jakešová. For over ten years, I’ve brought people, content and visual ideas together. For several years I coordinated the Fenomén conference: its teams, programme, spaces and the event itself. For the Zlínský grál experience, I helped build the game system and materials, plan the stations and run the day. At Coolatý Call, I coordinated guests and topics, handled technical details and kept the sessions running smoothly. Alongside this work, I’ve created SaaS campaigns, websites, graphics, videos and photographs for businesses and educational events.

Today I bring that breadth to service businesses that want to connect with the right customers. I study the psychology of decision-making in my own time: what people need to know, how they feel while choosing and what gives them confidence. I connect their perspective with your offer, your team and your budget. Sometimes the answer is one sentence; sometimes it’s a website, visual materials or a sales conversation. I’m especially drawn to hospitality, travel, experiences, nature, wellness and good food. Together we’ll choose a change that makes sense for you.

Brands and projects I’ve worked with

More projects: Zlínský grál · Coolatý Call · Web3Hub Zlín · Firma 4.0

My approach

How we work together

I love ideas, and I make sure the ones we choose become something you can use.

Understand first

I love sitting down with a problem and asking, ‘What if we…?’ Brainstorming energises me. Before we run with an idea, I want to understand what is happening and what a change should achieve.

Choose the right change

Creativity works best with direction. Otherwise we can enthusiastically reinvent a wheel that already exists. Sometimes the whole customer journey needs attention. Sometimes the answer is finding exactly where to tap the hammer.

Make it useful

I want the work to serve a visible purpose and to be usable by your team. I’ll suggest a scope that fits the problem, your time and the money you want to invest.

Working with me

In the words of people I’ve worked with.

“She has a strong talent for bringing clarity and structure to complex information, ensuring that ideas are communicated in ways that are both compelling and practical.”
Mike KistnerChief of Staff
“She’s incredibly detail-oriented, reliable, and always makes sure things get done properly.”
Tom JunkerArtist & Designer
“Zuzana delivers what she says she will.”
Stephen BurkeEntrepreneur & Investor
“Zuzka combines an innovative mindset with practical, process-focused work.”
Vlaďka Snášel LukašíkováCEO, CE-PA
“Zuzana´s knowledge runs deep, and she knows how to put it to work.”
Linda GirrbachHospitality Consultant

Verbatim excerpts from published recommendations. All recommendations on LinkedIn ↗

How we work

A clear start. A useful finish.

Time is our most valuable resource. That's why, from the very start, you'll know what we're working on, what you'll receive and what it will cost.

01

Share what you have

Send a service link, website or materials and a few lines about where you're stuck.

02

Agree the scope

I’ll suggest the right service and confirm the deliverable, price and timing.

03

Put the result to work

You receive clear priorities, a proposed solution and practical materials for the agreed scope.

A thought I return to

People will forget what you said. People will forget what you did. But people will never forget how you made them feel.

Get in touch

Let's start with what you're facing.

Send me a link to your service, website or some of your materials, and a few lines about what's not working. I'll tell you where I would start and whether I can help.

No mandatory introductory call. Price and timing agreed upfront.

zuzana@colibristudio.eu

I’ll use your details only to reply to your enquiry. You can also email me directly.